The Hook

The hook should have three main ingredients: A tangible but believable premise, a specific timeline and a path to get there

Webinar Starts in:

Day(s)

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Hour(s)

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Minute(s)

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Second(s)

power intro + hero shot

Your story, credentials, results and secret sauce + a smiling image of you staring at the camera.

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testimonials

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Jane

Donec tempor dui ac dolor accumsan, non accumsan sem tristique.

Jane

Donec tempor dui ac dolor accumsan, non accumsan sem tristique.

Jane

+ Other reasons to believe: Press features, client logos, celebrity endorsement or screenshots of results work well

benefits in bullets

Use bullet activators and result-oriented takeaways + benefits using “so that” extension

Use bullet points for emphasis
Like this
And ooh so much of this

points of uregency

Urgency with limited quantities, limited time, missed opportunity etc.